Four Things That Maximise the Visual Impact of Your Branded Display Stands
Whether you are at an exhibition or planning branded display stands in a retail environment, the objective is always the same: to get noticed. When it comes to tradeshows and exhibitions, you must remember that there are a lot of competitors in the same space and in very close proximity to your stand, so you have to offer the customer something visual that the others do not. Effectively, you have to design your branded display stands in a way that is different and more eye-catching than the others in order to ensure that your stand is the one that draws all the potential customers you need.
In the retail domain, it works a little differently – you are in your own environment in a shop, and if you have a particular brand you need to draw attention to, you have to design your displays to attract the attention of the people who would be particularly interested in that brand. There are various ways in which to achieve this; you can use framed images, promotional posters, brochure stands at till points, and artwork that is highly visual above the eye level of the products in the shop.
Design is at the centre of effective visual display stands, and the type of stand you choose will depend on the environment in which you are going to display. At exhibitions, there are usually a few characteristics that will determine how effectively you display your brand, product, or service:
- Location: When people enter the exhibition hall or trade show, you want your brand to be one of the first things they see. This means that the location of your stand is important. The location you choose also depends on the layout of the actual hall – sometimes it is better to be at the entrance, and other times it is better to locate your stand close to an entertainment or rest area where people will sit down for refreshments and be a captive audience, looking at all the stalls surrounding them. The cost of space at these conferences tend to vary in terms of location, and if you can find a space that will not cost too much, yet will still draw the crowd, you must carefully consider the overall layout and traffic patterns of the event.
- Lighting: You need well-planned lighting – not only to make your stand more brightly lit than others, but also to create the right atmosphere. Light tends to draw the eye; when you think of billboards, it is the well-lit ones that get noticed. The same goes for branded display stands. The lighting you choose will help the display to be noticed better to draw people towards the stand. Once they have arrived at your display stand, your lighting inside the stand has to create a welcoming atmosphere that will make them feel at ease, and to allow them to get a clear look at what you are offering.
- Images and text: Remember that something that works well on a brochure or a business card will not always translate well onto larger displays, or the other way around. If you are planning to use text or typography, you have to choose signage that your customer will relate to, and it has to be easy to read, even from a distance. Fonts have to be kept clear and simple and be aligned with the colours and feel of your branded display stand.
- Customer engagement: In order to provide your audience with a memorable experience, there are some tools you can use to engage them. Remember that they need to be entertained, so the use of tools such as tablets or interactive presentations on touchscreens can provide them with this experience. Not only does this make them spend more time at your branded display stands, but it also provides them with the opportunity to interact with your brand and to find out more about it.
If you are looking for well-designed branded display stands, you simply have to call in the experts. At Podd Display, we specialise in creating eye-catching and effective displays that will draw the right crowds to your brand. Give us a call today to find out more about our products and services.