5 Key Benefits of Using Pop-Up Display Walls for Promotion
Pop-up shops have grabbed a lot of attention lately – they spring up in towns and cities during holiday times, and they are hugely profitable. This is mainly because it gives the retailer or creator the opportunity to display their products and goods to their potential customers, without having to run the gauntlet of committing to a permanent retail and display space, and the costs involved.
As a result, the pop-up market has enhanced the display possibilities endlessly. Nowadays, you can get pop-up display walls that will market and display your products in virtually any situation, and people attending trade shows, exhibitions and corporate events are taking full advantage of the benefits of using these cleverly designed items to bring their customers closer to their products.
There are many benefits associated with pop-up display walls, and these include:
- Versatility: Because these walls come in such a varied array of shapes and sizes, they can be used in virtually any situation. Usually, the design is made to reflect the identity of the brand, and whether you are attending a trade show or a corporate event, these walls can be used very effectively to draw customers to your stand. It also provides an intimate space where your potential customer will have a chance to interact with your brand. Walls always represent some kind of safety or barrier to the outside, and being able to make use of the space inside the stand makes customers feel safe and special. The demand for pop-up display walls is huge, and their versatility is one of the reasons for this.
- Lightweight: Pop-up display walls are designed to be lightweight, easy to erect and easy to dismantle. This means that even if you are a singular person who is responsible for being on the road to display some goods, you will be able to erect a perfectly wonderful stand by yourself with the use of these cleverly designed walls. They are available in many different shapes and sizes, and can be applied to a lot of different environments. And at the end of the day, they are easy to pack up and move to another location.
- Flexible: Because the new generation of pop-up display walls come with a varied array of accessories, they are extremely flexible and can be applied to just about any product, service or brand. You can have a standard wall made, and it can be updated by using the correct types and amounts of accessories to meet the demands of the brand. It is very easy to refresh or entirely change the look of a stand with the addition of a few key elements, and this means that replacements will not be necessary on a constant basis. The stand can be customised to the needs of the stand or brand on the day.
- Portability: Because the modern versions of pop-up display walls are made to be lightweight and easy to erect, they are also easy to transport and highly portable. They are robust and able to withstand a lot of use and movement. The fabrics are foldable and stored in useful containers or carry bags. This means that whenever they need to be moved, they can be dismantled with ease, stored in the vehicle in a compact form, and simply taken out and erected at a new venue.
- Durability: Because pop-up display walls tend to be temporary fixtures, it goes without saying that they will have to be resistant to repeated use in lots of different environments. This means that they are made from quality materials that are able to resist high levels of wear and tear. The new models are incredibly robust and can last a long time, even with constant use. The fabrics used are resistant to fading in the sun, and damage by moisture and wind, which makes them ideal for indoor and outdoor use.
If you are looking for some really awesome pop-up display walls to help you bring your customer closer to your product on the road, give our clever team at Podd Display a call today.