Combine Social Media and Feather Banners for Displays that Hits the Mark
It is true that social media and digital advertising has had a huge impact on advertising and how products are marketed. There are Instagram campaigns, Twitter wars, Facebook fits, and Pinterest pins, yet at the end of the day, nothing can replace the truth of visual media.
Think about it this way: If you have a stand at an exhibition or a sports event, you can market it until the cows come home on social media, but if you don’t have some flags, gazebos or feather banners for display, you will have nothing to show. While you will be able to inform your public of your presence at the event, you still need to be visible so that they can find you! And using the more traditional visual medial, such as flags and feather banners for display, will ensure that they can locate you in a sea of competition. You can take some great shots of the stand, the feather banners, perhaps some of the products, as well as the people enjoying themselves at the stand.
Visibility is Key
Visibility is the number one thing when it comes to marketing. Your brand, product or service must be seen or noticed so that your potential customer knows it exists. Now, you can do this via social media, but you can vastly enforce and strengthen this message with visual aids where and when needed. Social media and traditional advertising can work very well together, and the value of neither should be underestimated – especially when it comes to events such as exhibitions, trade shows, and sports days.
Because father banners tend to flutter in the wind, the movement attracts attention. It is also advisable to customise your banners, gazebos, flags or any other display media with custom print, which will ensure that a strong promotional message about the brand or the company is carried across to the customer.
Here are four reasons why feather banners for display are preferred by many brand managers:
- Round the clock visibility: Because these banners don’t expire or fade, you don’t need to take them down after use, which means that they can be left in the same space to provide visibility on a 24/7 basis. Consequently, your brand will be noticed by anybody who passes your banner.
- Cost-effective: Compared to the more traditional advertising media such as print or television, using feather banners for display is a lot cheaper! And you get the added advantage that the banner is not limited to screen time or a certain time slot – it is visible all the time, at very little cost.
- Easy to store, set up and transport: Modern technology has vastly improved the design of promotional items and the materials that they are made of. Feather banners are now lightweight, which makes them easy to carry, even for one person, and they are simple to erect. They can also be used in limited or cramped, populated spaces where they can have maximum impact. Folding them up and storing them afterwards is also easy – they come in custom-made carry bags that keep them safe during transport and storage, and easy to transport from one site to another.
- No design restrictions: There are literally no restrictions when it comes to how you can design your banner and what you can print on it. This means that you have a lot of freedom when it comes to expressing your marketing messages. You can set up your social media accounts to display one flag at a time, each telling a different story, and perhaps lead potential customers to a particular location or conclusion!
To talk more about how you can harness the power of feather banners for display purposes, give our team at Podd Display a call today!