Exhibition Display Stands

Unilever Case Study

Top Tips on Building Highly Effective Exhibition Display Stands

 Your marketing can depend very much on how well you manage to display your products or service in order to familiarise your potential clientele with your brand. One of the best ways to engage with your audience is to participate in a trade show or exhibition with some great exhibition display stands. Another great advantage of participating in these kinds of events is to meet other people in the industry with whom you could network.

In the modern world, however, competition is rife and you simply have to stand out above these businesses when it comes to display. Not only should your stand be memorable for all the right reasons, but it has to attract people at the event and invite them to stay as long as possible while they interact and engage with your brand. Remember that you have to compete with a large number of other companies and businesses, so it is vital that your exhibition display stands are the ones that get noticed first – and for all the right reasons!

Here we provide you with some ideas to create great exhibition display stands that will get you noticed – and remembered:

  • Interactive displays using tablets and iPads: New technology also extends to exhibition displays. You can install a few tablets or iPads at your stand that will encourage people to interact with your brand, allowing them to learn more about it. People nowadays are virtually impossible to separate from their technology, so use this to your advantage. Even better – encourage your visitors to post their experience of your exhibition display stand on their social media. Another way to gain access to your market is to encourage them to post their details for newsletters (and perhaps throw in a promotional product freebie or two in the process as motivation) so that you can contact them later and build your customer base. Genius!
  • Creative Lighting: If you need to stand out above the rest, great lighting can do a lot for exhibition display stands. Just think about the effect light can have on ambience and atmosphere. Using your lighting creatively can do so much to “enlighten” the crowd that flock to your exhibition stand so that you can bring your service or product to the attention of the people you most need to contact. Employing a company that really knows how to build exhibition display stands with great lighting can be a huge plus.
  • Smart Apps: If you allow technology to help you, the world is your oyster. With the multitude of interactive platforms and smart applications out there, you can afford to get your own. If you have an application that people can engage with while they are attending your exhibition display stand, you can send all kinds of messages that will be broadcasted by your audience without you having to lift a finger. This means that your customers are actually doing your marketing for you and encouraging their followers to engage with your brand as well.
  • Awesome Freebies: This is one of the promotional gimmicks that has proven its worth and withstood the test of time. Giving someone a free item in return for their loyalty has always proven to be one of the best ways to win over new customers and to keep the existing ones coming back. In addition to this, every time someone uses the promotional item you gave them (such as wearing your company shirt, hat, or using a branded pen) they are promoting your product towards others. It is a win-win situation!

If you would like to know how to increase the power of your exhibition display stands, you need some experts on your side. Give our team at Podd Display a call and we will help you bring your brand forward – and into the minds of your target audience!