Using Click and Clip Frames to Boost Your Brand Visibility
Every business manager knows that in order to have a successful business, you have to have a good marketing plan. The goal of marketing should be to bring your potential customer closer to your product, service, or brand, which means that you have to ensure that your brand is as visible as possible. Traditionally, this was done via print media or television, but lately, more localised visibility media, such as click and clip frames, are used in strategic places with great success!
Your customers cannot invest in your brand if they don’t know it exists. This means that you have to find opportunities to make your customer take notice of your brand. High visibility is a must – customers need to see your brand in order to interact with it. Click and clip frames are great to use in a wide variety of environments; they are very useful in a retail setting, where you can post pictures of your products or brand where people can notice them. At other events, such as exhibitions, sports days, conventions, conferences, and expos, clip and click frames help your brand or product to stand out.
After exposure to your brand, your potential customer develops a sense of familiarity with the brand. Studies show that people are more likely to choose a brand that they are familiar with over a brand that they haven’t encountered before, even if they have not used either brand before. This means that if you can get your brand noticed by as many people as possible, you are more likely to have a larger customer base.
In addition to brand familiarity, brand loyalty is also developed through repeated exposure. If your customer has used your brand before and they are constantly reminded that it is there to use, they are more likely to repeat the experience and build rust in your brand. This turns them into long-term customers, and they are then more likely to recommend your brand to others who will then invest in your brand as well. All of this increases your sales and boosts your bottom line, which can only be a good thing!
Why Use Click and Clip Frames?
Traditionally, visibility at events and retail environments was increased with some rather cumbersome methods. Sometimes, posters were used – these cost a lot to print, they can be heavy to carry around, and difficult to set up neatly. They could also be damaged easily and tend to find it hard to stick to an upright surface. Click and clip frames have been around for some time, but they are now modernised for best effect. They are made of very lightweight materials, such as aluminium, and they are easy to put together and set up.
The click frame consists of an aluminium frame with sides that can snap open and closed. An image is printed on lightweight fabric or paper, and this image is then stretched over the frame and held in place by the snap sides. The frames are easy to pack, transport, store, and change. This means that you can take a variety of images with you and a number of frames, and interchange the images as required. It is easy to change the fabric – the frame is snapped open; the existing image is merely pulled off the frame and a new one inserted. The frame is then snapped closed and the image is ready for display. Easy as pie!
Click and clip frames come in a variety of colours, sizes, and styles to suit any event or look, and they can be used outdoors and indoors to get your brand closer to your consumer. For more information about these frames and other ways in which to display your product, service, or brand, give our team at Podd Display a call today.