What Is Point-of-Sale Advertising?
Point-of-sale advertising goes by various names. Many refer to it as POS systems, as point-of-sale advertising or simply as “POS”. It is a specialised type of promotional advertising specifically designed to encourage customers to purchase even more products before they check out at the point of sale. It is also usually aimed at spurring on impulse buying among consumers. While precise statistics surrounding point-of-sale advertising tend to be hard to come by, because there are so many unspoken and unmeasurable factors that go into impulse buying, it is widely accepted that, in the branding sphere, point-of-sale advertising has a great impact on consumer behaviour, in many cases significantly increasing the frequency of impulse buys.
However, this branding needs to be done well in order to be effective at all. Point-of-sale branding is one of the most effective methods at getting customers to spend more money than they had originally intended to, maximising the traffic in your retail store. By branding your point-of-sale system, you capture customers’ attention right where they buy.
Why Branded Point-of-Sale Positioning Is So Important
Perhaps one of the most important things to consider when setting up your point-of-sale displays is their positioning. If you get the positioning wrong, the success of the display encouraging sales diminish noticeably. The idea should be to position the displays next to, or near, the cash registers, while the customer waits in line and thinks about paying for their products. It is all about making best use of the captive audience’s attention. We know that one of the main benefits of branded point-of-sale systems is to improve product and brand awareness. However, whatever the product on display, the goal is to arrest the customer’s attention in the hope of landing another spur-of-the-moment sale.
A great benefit of well-designed branded point-of-sale systems is that an aesthetically pleasing display can be effective at attracting customers. You can also use this to bolster the image of your retail store, by making sure it meshes with your own branding. Providing customers with a pleasant check-out experience can make it easier for them to justify paying higher prices for their goods, as they feel they are shopping at a modern and upscale retailer. In this way, it is not only the brand and product being sold that benefit from the point-of-sale advertising, but your store too. These are only a few of the many reasons why so many South African retailers continue to place great value and confidence in branded point-of-sale systems.
Choose Podd Display for Branded Point-of-Sale Systems That Work
We specialise in the design and manufacture of beautifully branded point-of-sale systems. In fact, our team brings decades of experience to the marketplace. Throughout our long history of excellent service, we have helped many South African retailers achieve greater success and boost sales through our forward-thinking and innovative products and services. Let us help you maximise the traffic in your store with our branded point-of-sale systems.
Our philosophy has always been to exceed our clients’ expectations. All our systems are customisable and they are frequently reviewed and adapted to make sure we deliver beyond the industry standard. We have been fortunate to work with a wide variety of clients, from walk-in retail stores requiring more traffic, to corporate companies doing large-scale product rollouts, adding to our vast industry experience.
We bring with us great insights into the industry, which we make available to the benefit of our clients. Contact us today to learn more about our company, what we do, and how it can help you take yours to the next level. Our team is at hand to answer any questions you may have.