Bühler Isigayo

Client Profile

Bühler Isigayo is a revolutionary compact mill that can be deployed and installed in an extremely short amount of time and at a much reduced budget.

The Solution

The Bühler Isigayo launch was conceptualised, designed, project managed and implemented over a period of six weeks culminating in an event that witnessed the reveal of a 12 x 5m compact Maize mill. The event itself was based on visual elements drawn from the South African farming environment. Guests were ushered through a 30m walkway flanked by 500x full grown (real) maize plants, into the main function room which was tastefully decorated using rustic elements like pine trestle tables, canvas directors chairs and a stage and podium fabricated from shipping pallets. Guests were served a rustic farmstyle cocktail menu that included miniature bunnychow canape’s, beef kebabs served on a bed of wheatgrass and homemade rootbeer served in traditional ceramic mugs.

Project Features

• 15 m backdrop curtain on lifting motors to reveal mill

• Over 500x real maize plants

• Fully catered event with a unique South African flavour

• Press room and cocktail bar created out of portable branding systems